Revenue Management Chesapeake Hospitality

Revenue Management

In 2009, arguably the most difficult year in hotel operations history in more than a generation, 93 percent of our hotels gained market share, a testimony to our expertise in revenue management, sales and marketing.

Successful revenue management requires creating a perfect mixture of occupancy and room rate that generates optimum profitability. We begin with top management support and expertise in Chesapeake's home office and highly motivated sales and marketing teams at the regional and property levels.

We have created a number of proprietary sales and marketing programs that work in harmony with the various franchise revenue management systems to drive top-line revenues. Key components include:

A tailored sales and marketing plan that generates the optimum profit based on the economy and local market conditions.
Targeting the highest rated guest segments that are attracted to the hotel's positioning, amenities, services and location.
Implementing specific channel management strategies to maximize ROI through the Global Distribution Systems, brand contribution and third-party sites.
Developing aggressive, cost-effective e-marketing programs that maximize ROI from brand and independent websites through attention-grabbing content creation, Pay-Per-Click advertising and Search Engine Optimization (SEO).
Utilizing all business intelligence available from online channels, central reservations and the property management system to identify new segments, further build guest relationships and move market share by optimizing marketing dollar spend.
Regular property visits by the senior management team to review and update strategy and tactics in response to changing local conditions.

To learn how your property can improve its profitability through Chesapeake's marketing and revenue management expertise, call 301-474-3307 today to schedule a presentation or e-mail Joe Smith, Executive Vice President at jsmith@chesapeakehospitality.com