Upbrand of Downtown Riverfront Doubletree Hotel

Re-positioned upper upscale asset to exploit ADR and group sales market opportunities.

Keys 292

Built 1967

Event Space 12,000 sq. ft.

Location Jacksonville, FL

The Opportunity

Upbrand a premium-located asset to drive corporate, group and F&B performance resulting in a massive valuation change.

Leverage Chesapeake's deep history with Hilton-branded hotels to drive penetration
Upbrand to access corporate traveler market + high-value groups & meetings
Align asset quality with growing market demand & changing traveler expectations

Asset value increased $23.2M in the first 12 months post-conversion. Owner product improvement plan investment of $6.5 million.