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Upbrand of Downtown Riverfront Doubletree Hotel

Re-positioned upper upscale asset to exploit ADR and group sales market opportunities.

Keys 292

Built 1967

Event Space 12,000 sq. ft.

Location Jacksonville, FL

Upbrand of Downtown Riverfront Doubletree Hotel
The Opportunity

The Opportunity

Upbrand a premium-located asset to drive corporate, group and F&B performance resulting in a massive valuation change.

The Strategy

  • Leverage Chesapeake's deep history with Hilton-branded hotels to drive penetration
  • Upbrand to access corporate traveler market + high-value groups & meetings
  • Align asset quality with growing market demand & changing traveler expectations

The Results

Asset value increased $23.2M in the first 12 months post-conversion. Owner product improvement plan investment of $6.5 million.

  • Case Studies - Chesapeake Hospitality

    RevPAR Index

    +24.9%

  • Case Studies - Chesapeake Hospitality

    Total Revenue Change

    +31.97%

  • Case Studies - Chesapeake Hospitality

    F&B Profit Change

    +55.80%

  • Case Studies - Chesapeake Hospitality

    Net Income Performance

    +173% to PY

  • Case Studies - Chesapeake Hospitality

    Gross Operating Profit (GOP)

    +$2.09M