Upbrand of Downtown Riverfront Doubletree Hotel
Re-positioned upper upscale asset to exploit ADR and group sales market opportunities.
Event Space 12,000 sq. ft.
Location Jacksonville, FL
Upbrand a premium-located asset to drive corporate, group and F&B performance resulting in a massive valuation change.
- Leverage Chesapeake's deep history with Hilton-branded hotels to drive penetration
- Upbrand to access corporate traveler market + high-value groups & meetings
- Align asset quality with growing market demand & changing traveler expectations