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Hilton Brand Conversion to Independent Boutique Hotel

Conversion from long-time Hilton Hotel brand affiliation to independent boutique hotel soft-branded with Preferred Hotels.

Keys 246

Built 1968

Event Space 20,000 sq. ft.

Location Historic District - Savannah, GA

Hilton Brand Conversion to Independent Boutique Hotel
The Opportunity

The Opportunity

  • Replace the Hilton Honors 60% transient contribution while also increasing the average rate.
  • Complete major renovation of rooms, food & beverage and all public space.

 

The Strategy

  • Execute comprehensive marketing plan strategy to replace significant brand room revenue contribution in all transient and group segments.
  • Re-position food & beverage operations -upscale
  • Implement strategy to modify transient and group mix of business to higher ADR rated mix.
  • Establish The Desoto as one of the premier historic experience hotels in the city.

The Results

The results after the first full year of operation as a boutique soft-branded Preferred hotel.

  • Case Studies - Chesapeake Hospitality

    Group Business

    +19.5%

  • Case Studies - Chesapeake Hospitality

    Food & Beverage Revenue

    +18%

  • Case Studies - Chesapeake Hospitality

    Total Revenue

    +$1.1million

  • Case Studies - Chesapeake Hospitality

    Gross Operating Profit

    +398% to prior year