Hilton Brand Conversion to Independent Boutique Hotel
Conversion from long-time Hilton Hotel brand affiliation to independent boutique hotel soft-branded with Preferred Hotels.
Event Space 20,000 sq. ft.
Location Historic District - Savannah, GA
- Replace the Hilton Honors 60% transient contribution while also increasing the average rate.
- Complete major renovation of rooms, food & beverage and all public space.
- Execute comprehensive marketing plan strategy to replace significant brand room revenue contribution in all transient and group segments.
- Re-position food & beverage operations -upscale
- Implement strategy to modify transient and group mix of business to higher ADR rated mix.
- Establish The Desoto as one of the premier historic experience hotels in the city.